You can use your bot machine to create a bot which extracts value from events. One idea that came to my mind after I went on a Milan trip when the Milan Fashion Week September 2023 started is to find out which of the tens of fashions events that have also men fashion is the most popular and also affordable, because these brands can cost a lot.
Therefore I created a bot would go to Invidious, aka YouTube without ads, and extract from the FF channel, all the data regarding all the fashions shows. Number of views and number of comments.
| Name | URL to show | Description | Number of Views in thousands |
| Fendi | Spring Summer 2024 | Full Show | https://yewtu.be/watch?v=GPQ1i0Az8Ds | “Fendi | Spring Summer 2024 by Kim Jones | Full Fashion Show in High Definition. (Widescreen – Exclusive Video/1080p – MFW/MilanFashion Week) #Fendi #SS24 #MFW #FFLoved Blair Booth – Become Like Satin/Poison” | 185 |
| Tom Ford | Spring Summer 2024 | Full Show | https://yewtu.be/watch?v=P5xQGhW7f_s | Tom Ford | Spring Summer 2024 by Peter Hawkings | Full Fashion Show in High Definition. (Widescreen – Exclusive Video/1080p – MFW/MilanFashion Week) #Tomford #SS24 #MFW #FFLikedalot | 128 |
| Genny | Spring Summer 2024 | Full Show | https://yewtu.be/watch?v=vZJEGtT2W3g | “Genny | Spring Summer 2024 by Sara Cavazza Facchini | Full Fashion Show in High Definition. (Widescreen – Exclusive Video/1080p – MFW/MilanFashion Week) #Genny #SS24 #MFW William Davies – Twilight Breeze/Dreaming Out Of Time/Rest is Noise” | 104 |
| Nº21 | Spring Summer 2024 | Full Show | https://yewtu.be/watch?v=3rItxrQ1zaE | “Nº21/Numero Ventuno | Spring Summer 2024 by Alessandro dell’Acqua | Full Fashion Show in High Definition. (Widescreen – Exclusive Video/1080p – MFW/MilanFashion Week) #N21 #SS24 #MFW #FFLoved Lotty Lush – You Want My Cyril Giroux – Il Tuoi Baci Alex Arcoleo – I Go” | 102 |
| Aniye Records | Spring Summer 2024 | Full Show | https://yewtu.be/watch?v=o7WxvSe3-2I | “Aniye Records | Spring Summer 2024 by Alessandra Marchi | Full Fashion Show in High Definition. (Widescreen – Exclusive Video/1080p – MFW/MilanFashion Week) #Aniyerecords #SS24 #MFW Bethany Drewien – Blistering/Wild Thing” | 95 |
Then extract how many of these had men fashion, because most did not. Sorry men who follow fashion. This step I will do now manually becasue I do not have a face recognition AI skill to do. If there is anyone who knows how to do this with UiPath for free, please feel free to contact me on.
After filtering the fashions houses that had men fashion as well, we are left with 10 fashion houses out of the 51 which I could extract from the FF chanell. Only 22% of the houses have men fashion. Which is pretty low for men, who are more preoccupied with losing their money in super corrupt sports watching, alcohol drinking and sports betting then on a such a nice activity as fashion following.
Let’s see how the table looks now. You will see I’ve added a column with points, just to keep track of the score.
| Name | Number of Views in k on 11.10.2023 | Number of Comments on 11.10.2023 | Ratio comments per k views | Points |
| Bottega Veneta | Spring Summer 2024 | Full Show | 69 | 99 | 1.4 | 8 |
| Ferragamo | Spring Summer 2024 | Full Show | 57 | 48 | 0.8 | 7 |
| Jil Sander | Spring Summer 2024 | Full Show | 34 | 38 | 1.1 | 6 |
| Diesel | Spring Summer 2024 | Full Show | 29 | 54 | 1.9 | 5 |
| Benetton | Spring Summer 2024 | Full Show | 13 | 17 | 1.3 | 4 |
| Philipp Plein | Spring Summer 2024 | Full Show | 11 | 26 | 2.4 | 3 |
| Bally | Spring Summer 2024 | Full Show | 7.4 | 13 | 1.8 | 2 |
| Iceberg | Spring Summer 2024 | Full Show | 4.6 | 5 | 1.1 | 1 |
| Name | Number of views in k on 11.10.2023 | Number of Comments on 11.10.2023 | Ration comments per k views | Points |
| Philipp Plein | 11 | 26 | 2.4 | 8 |
| Diesel | 29 | 54 | 1.9 | 7 |
| Bally | 7.4 | 13 | 1.8 | 6 |
| Bottega Veneta | 69 | 99 | 1.4 | 5 |
| Benetton | 13 | 17 | 1.3 | 4 |
| Jil Sander | 34 | 38 | 1.1 | 3 |
| Iceberg | 4.6 | 5 | 1.1 | 2 |
| Ferragamo | 57 | 48 | 0.84 | 1 |
I will try to create a score for the best fashion show in Milan September 2023 Fashion Week in which there was also men fashion. A quarter of this score of given by the number of views, another quarter by the comments to views ratio, the third quarter is given by the average price of a dress kit (shoes, pants, jacket) on their online shop, and the last quarter by the sentiment of the comments on the FF chancel of their MIlan Fashion Week September 2023 show.
To get the average price, I go to the e-commerce platform of these brands and compute an average price for a jacket, a trouser and a shoe.
And then split the brands into three categories, budget, mid range and luxury.
| Name | Avg. cost jacket | Avg. cost trouser | Avg. cost shoe | Avg. total cost | Category | Points |
| Benetton | 140 EUR | 70 EUR | 80 EUR | 290 EUR | Budget | 8 |
| Diesel | 545 EUR | 200 EUR | 575 EUR | 1320 EUR | Budget | 7 |
| Iceberg | 950 EUR | 300 EUR | 270 EUR | 1520 EUR | Mid | 6 |
| Bally | 1100 EUR | 700 EUR | 500 EUR | 2300 EUR | Mid | 5 |
| Ferragamo | 1550 EUR | 620 EUR | 845 EUR | 3015 EUR | Mid | 4 |
| Jil Sander | 3150 EUR | 670 EUR | 850 EUR | 4670 EUR | Luxury | 3 |
| Bottega Veneta | 3000 EUR | 1100 EUR | 790 EUR | 4890 EUR | Luxury | 2 |
| Philipp Plein | 3100 EUR | 1200 EUR | 1500 EUR | 5800 EUR | Luxury | 1 |
So, far the top three men fashion brands, before the final quarter, the comments sentiment is: 1. Diesel with 21 points, and Bottega Veneta and Benetton, both with 15 points.
What else is left? Do sentiment analysis in the comments of each fashion show. Most people post positive comments, but the score will give us the whole picture.
For sentiment analysis I have struggled a bit to find a free service. Google asks for money, also UiPath. But I have found one free on a Google search. Monkeylearn.com, thanks for the opportunity.
After analyzing all the coments in the shows, the most positive was Jil Sander, second Ferragamo and third Diesel.
| Name | Sentiment | Points |
| Jil Sander | 99.2 | 8 |
| Ferragamo | 99.1 | 7 |
| Diesel | 98 | 6 |
| Benetton | 96 | 5 |
| Iceberg | 92 | 4 |
| Bottega Veneta | 82 | 3 |
| Bally | 56 | 2 |
| Philipp Plein | 47 | 1 |
Now we have the most affordable and popular men luxury fashion brands that will dress you like a champion for Spring and Summer of 2024.
| Name | Final score | Stars | Category |
| Diesel | 27 | *** | Budget |
| Benetton | 20 | ** | Budget |
| Jil Sander | 19 | * | Luxury |
| Bottega Veneta | 18 | Luxury | |
| Ferragamo | 18 | Mid | |
| Bally | 15 | Mid | |
| Philipp Plein | 14 | Luxury | |
| Iceberg | 14 | Mid |
Therefore, the best fashion collection that contains also a men collection is the budget category Diesel. I recommend you to take a look at their online shop. Next is also the budget category Benetton. Please take a look at the new arrivals. And the top three is ending with luxury brand Jil Sander. We need to give a special applause to Jil Sander for making in in top three because my analysis is heavily skewed towards budget brands, because my top brands should be most of all affordable. But Jil Sander, which is not a budget brand, made it to the top despite very not affordable.
That’s it, here you have it! This is the only data based fashion journalism blog there is on the Internet with real data, guaranteed!
You can now repeat this process for every fashion quarter and location, year in, year out. Thanks to intelligent automation and the data on the FF channel (thanks a lot!), now an effort to compute all these will go towards zero.
It took me a few days to put this first blog post in order. But the next one will take much shorter as this process is massively automated already. The things I did manual were: checking if there is men fashion in their shows, formatting of the data and inputting these data in the tables here in the blog post.
These could be automated as well, if needed.
Happy automation!
Intelligent Automation Product Owner 